On Thursday, just 15 months after its formation, the Black Music Action Coalition will host its inaugural Music in Action Awards gala in Los Angeles, honoring musicians, executives, businessmen, entrepreneurs and employees who have made significant contributions to social justice, change. , And / or previous year’s equity.
BMAC, which was formed after the transformational but very well-known events that led to the Black Lives Matter protest last spring, will present Shaun Gee of YouTube Music and Live Nation Urban (BMAC Social Impact Award); Motown chairman Ethiopia Habtemarium and YouTube’s Tuma Basa (Clarence Avant Trailblazer Award); Aurora James, Dina Lapolt and Ben Krump (BMAC Agent of Change Award); And Weekend and his (Quincy Jones Humanitarian Award).
According to the announcement, artists, executives and activists have chosen BMAC to honor this year “all of whom have exemplified what it means to uphold the values of fighting for racial justice and equality in the music industry and wider society.
“Both The Weekend and HER have used their platforms to draw attention to racial and social injustices and to raise global awareness. Habtemariam, Basa and Gee have created opportunities and access for black artists and black music using their location.” Fashion designer James, whose luxury brand Brother Wallis founded on the principle of perpetuating traditional theatrical African design practices and creating sustainable, artisan jobs, “created space for other artists in the design space using his humanitarian principles.” Last year, the designer founded The Fifteen Percent Pledge, which calls on the largest retailers to pledge 15% of their shelf space in black-owned businesses.
Krump is a lawyer and activist who has championed cases such as Trivandrum Martin, Michael Brown and George Floyd, who were poisoned during the Flint water crisis, and in other cases who affected the black community. Lapolt is an entertainment lawyer and artist-rights activist who has been involved in legal advocacy efforts on behalf of the music community, including his important work with Congress to create and introduce music modernization legislation that has effectively changed the way lyricists are paid.
The event will also highlight several of BMAC’s first-year efforts, including the Covid-1 Emergency Emergency Relief Fund and the annual Music Industry Action Report Card, which has so far provided a middle grade in the music industry’s progress toward racial justice and equality. (Diversity Media sponsor of the event.)
BMAC co-founder / co-chair Prophet, CEO of 50fty Music Group, said in a statement: “While many have decided to talk about it or post about it, some have actually done something about it. I have seen tremendous amounts of dedication, commitment and action from executives, entrepreneurs and workers to fight racist equality and use their platforms to influence real change over the past year. Beyond hashtags and optics. There are many more miles on this road but we must celebrate and encourage each other.
BMAC co-founder and vice chair Caron VG, founder of Something in Common Management and Consulting Firm, said Diversity“Last year, even during an epidemic, the assassinations of Ahmed Arberry, Brauna Taylor and George Floyd led people to take to the streets to protest. But hold on.” The same Energy is a completely different endeavor, and for that we want to light a light Those Who left Advocacy efforts are ongoing – And not just in their personal lives but theirs Work, E.g. This is our first awards ceremony, and hopefully other artists and executives will see and be inspired – and then we’ll join a whole new group. Advocacy Effort. This is not a and done – we It will continue I am working to bring change. ”