K-Pop superstar BTS will release a new album “BE” later Friday.
The announcement was made at an online press conference broadcast live on YouTube and the Big Hit label channel. The live stream kicked off with a video of the band members filing past and checking themselves in a mirror.
This led to a personalized press conference from Korea – with the disappearance of band member Suga. He is reported to be recovering from the recent procedure.
RM says the album was planned before the release of the hit single “Dynamite” and it took several months to make. The album was “created in a collaborative process with fans,” RM said. “We’ve all learned how to use the new camera.”
Jimin, who took on the role of music project director, said, “The verb ‘name’ is a very free concept.”
The name of the opening track of the album “Life Yards On”. RM said it shared the same roots as “Dynamite” but that it was “a bit heavier, smarter and softer”.
Band member VV was hired as the visual director for the album project. RM provided the idea of taking photos of their house and using it as part of the package.
Pre-orders for the new album started on September 28th. It was previously announced that the album’s top single would be “Life Gauge On” and that the track would debut at the American Music Awards on November 22.
The album is the group’s fifth Korean-language album since the release of “Soul Map 7” in February and its second in 2020.
Despite the COVID-19 epidemic being disrupted, it was a busy year for the group, which reduced their concert tour. The recent single “Dynamite” has reached number one on the Billboard Hot 100 chart.
“The epidemic has unexpectedly shut down a lot of our original plans. But it also gave us a chance to step back and focus on our music as well as ourselves. This album reflects the feelings we have felt during the unprecedented period. Jimin Rolling Stone, a member of the BTS band, told India, “We have been able to go one step further with the role of overall production such as concept development, composition and visual design.”
– More to follow.