October 16, 2021


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The Entertainment and Technology Summit of Diversity jumped on the digital bandwagon

3 min read

As the epidemic continues, viewers are doubling down on streaming and still very hungry for their favorite entertainment.

A. DiversityThe Entertainment and Technology Summit, presented by Citi National Bank on September 22-23, will break the impact of the ongoing epidemic and other energy on the habit of online viewing and content creation by industry experts.

Entertainment executives, creative talents and others will come together for two days to discuss strategies and developments that are creating new opportunities for film, TV, music, video games and other entertainment fields.

Over the past year and a half, many streamers have seen their viewers change in ways they did not expect.

“I’ve heard from many of my friends, their parents put out streaming during the epidemic,” says Lisa Holme, senior VP of content group and commercial strategist at Discovery. “And so, after spending the last decade in streaming where the main viewers of streaming were usually in their 20’s, 30’s, 40’s, considering most viewers, I think it’s really expanded now to 50’s, 60’s and above. It’s a technology. Accept streaming. It’s at least one way we’ve seen it play. “

During the lockdown, sports fans had a particularly difficult time canceling or re-scheduled many games. That’s where innovative approaches attract a lot of attention and viewers are seen finding new ways to enjoy the content of their choice.

“Twitch has really expanded since game-streaming content became popular, and some of the best-viewing e-sports have grown their fanbase, and streaming on Twitch has become a current phenomenon,” said Michael Aragon, chief content officer. “When the lockdown happened, all sports were canceled so there was no competition for people to watch. Most e-sports competitions are hybrids of IRL and virtual tournaments so when IRL tournaments are canceled, everything goes completely virtual. E-sports were distributed at a time when people were hungry to watch the competition. We have seen that official e-sports tournaments like the League of Legends are becoming completely virtual and that Valerant has made its debut at the beginning of the epidemic. Valerant was originally launched on Twitch by Twitch rivals where viewers had to watch the stream to unlock the beta key and now it has become one of Twitch’s biggest and most popular games.

These changes were not only felt on the sports scene.

“I think the epidemic has accelerated the transformation of the industry in a number of ways, not only because it has helped change consumer behavior but in part, because it coincided with the launch of several new services,” said Mikuel Penela, president, streaming service, AMC Network. He is another panelist at the Summit. “As we see, this is what happened when the first phase of digital was about convenience. Now that benefit is expected, everyone is doing it. It’s no longer a point of difference. Meaning, the way Netflix and Hulu and other early streamers transformed the industry was to teach consumers or show consumers that they can watch content anytime, anywhere without advertising. They showed how to look at it. They showed how they can start a show on one device and continue on another device. And that’s something that really sets them apart from the competition. So now it’s about relevance. What part of the consumer wallet is this service going to capture? “

As the audience took refuge in the house, the news became more important. As updates to health guidelines continue to evolve and change, that focus on news is still strong.

Debra O’Connell, president, Disney Media and Entertainment Distribution, Network, said, “In one year, news and information were absolutely vital where the country was going through an epidemic, social reckoning and intensely polarized political climate.” . “We at ABC-owned TV stations tackled this challenge through additional long-term documentary programming and deep-dive conversations that took place across our station and digital platform.

The “Our America” ​​document-series deals with America’s black experience, Asian hatred, and women’s rights. We regularly host town halls that invite leaders to take part in conversations about these difficult issues and more. This is a strategy that we are committed to continuing. ”

A panel DiversityTelling stories in the evaporative era

In addition to the presentation, Citi National Bank, MNTN, VeraMatrix, Wurl and Vizio are Premier Partners. Snap is an official partner, while ComScore, Trioscope and Yapa are supporting partners. Wall Street Journal Media Partner.

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