Although many businesses, guilds and unions across the country have launched programs in the past year to address diversity, especially in the entertainment business, the impact of the loss of Covid jobs on women and women of color – a fact that women in the film’s higher rate back program.
“In terms of our mission, we thought we needed to focus on that and start talking in a meaningful way,” said the WIF executive director. Kirsten Schaefer who is also the board president Amy Bear conceived and launched Higher Rate Back in June 2020. They “wanted to build a campaign to shed light on the myriad numbers of women who first lose their jobs and are eventually reinstated and ensure that we are creating an asset that can help women fill some of the gaps financially in the entertainment industry. ”
They partnered with New York Women in Film and Television (NYWIFT) and Women in Film and Television Atlanta (WIFTA) and launched a fund to help women out of work.
Shivhans Pictures and Netflix helped make money, while Sony also gave WIF a “big grant,” Schaefer said.
“A big part of why they gave us that grant was that we wanted to support our community, it wasn’t like, ‘Oh please help us because we can’t raise money this year, the lights are on,'” Bear said. “It really was, ‘Wow, you’re seeing a need and trying to meet it.’ ”
And they also wanted to ensure the help of women in the production centers of the country. “Women in the screen industry are working in many cities and we wanted them to be able to participate,” Bear said.
“The ethics of Higher Rate Back is fundamental and fundamental to the organization as a whole. And so its syntax is not an interesting marketing phrase to get people’s attention, but its underlying meaning is something that we talk about. Much of our programming, much of what we do as an organization, promotes the recruitment of women in the screen industry in front of and behind the camera.