Towards the end of the first decade of the Finnish film affair, Maria Pirakkalinen, director of industry events, who also heads Nordic Flair, saw a remarkable growth, with more than 200 Finnish film projects screened, more than 500 international guests brought to Helsinki, and a major for locals. Establishment of platforms and networking forums.
And as things continue to evolve, he says: “We are now delighted to offer this to filmmakers in our neighboring Nordic countries as well. Not to mention that we have had over 2,000 meetings with our guests over the years. And hundreds of people introduced to the sauna industry.” Makes.
Swe is a mixer of enduring sweat-soaked art, one of the signature events of the Finnish film affair, featuring his creative approach in his three years leading up to the Pirakkalinen and his team event.
He said the key driver is a focus on learning and an interest in exploring what’s new in the local industry and removing important issues that need to be taken up at meetings.
“2021 has been an amazing year for Finnish films,” said Pirakkalinen.
Among the films that have been launched internationally from the Finnish film affair are Juho Kuosmanen’s “The Happiest Day in the Life of Oli Mookie”, Timu Nikki’s “The Euthanizer” and Selma Vilhunen’s “Stupid Young Heart”.
In an effort to track the event’s most significant matrix, Pirakkalinen said organizers first measured the value. “The Finnish film affair started with only 90 international guests but they were all decision makers. Our event welcomes about deleg00 delegates each year through face-to-face talks before these 10 editions.
Another important indicator is the number of meetings, he said, adding that it takes real time and work for both the buyer and the producer to prepare for the showcase day. “We want to make sure they get the results they want.”
In light of the lessons learned from last year’s hybrid online / private event, COVID was compelled by caution, Pirkkalinen noted, that the experience proved to be surprisingly effective.
“We have received a really encouraging response from all of our delegates and received a record number of new international guests in attendance. It was given that we want to continue on that path. I think online events bring a lot of great opportunities but in 2021 we also see that it is clear that industry representatives also miss personally.
In 2020, of course, delegates could easily attend two online events at the same time, which would now be a challenge to clone oneself. And it will be difficult to decide which event to attend: “We have an amazing online presence this year, which we are really excited about.”
The screens in the Fiction in Development series have follow-ups of Ulla Heikila (“Viva La Vida”) and Anika Grof (“Jose”), which will surely draw crowds, says Pirkkalinen.
“The Finnish film affair has never been afraid to show films that are seen to push the genre boundaries as well,” he said, citing two examples. “Last year’s winner of our Best Fiction Project award was Tanelly Mastonen’s ‘The Twin’ and in this year’s Fiction in Development series you can hear about Lori-Matty Purpai’s ‘The Beast Friend’.”
Documentary projects have seen a strong influx of music this year, Pirakkalinen said, adding that Pamela Toler is a musician-centric “Alma” and “Michael Monroe” directed by Pete Ecklund and Jusi Lehtomiki, as well as “The Cello” by Kira Joskelin. Significant life stories follow.
A new event, the Best Nordic Project Award, indicates promising growth in the region, notes Pirakkalinen. “The Finnish film affair has always been about showcasing new talent and the Helsinki International Film Festival – a history of love and anarchy as well as Nordic filmmakers. Moving towards the Nordic seemed a very natural step for us and the Finnish film industry.
The new award features a rising voice from the north in a film by the first or second feature director.
The five films in the Nordic selection include notable titles such as Denmark’s “The Great Silence”, Sweden’s “Locals” directed by Catherine Brooks, and Mans Naiman’s “Locals”.
Another main panel in Finnish film affairs, often focusing on how to build representations on screen and outside the screen in Finland.
“We have also launched a new industry residency program in Finland in partnership with the Academy of Moving People and Images, which gives a filmmaker the opportunity to showcase their talents and showcase their talents during the FFA. We are dedicated to facilitating access to the film industry. ”