October 20, 2021


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The impact of the film, on the environment, requires greater clarity on TV production

4 min read

Finnish film production, which is small-scale, has the lowest traces of carbonaceous matter in Europe, panelists agreed at the Finnish Film Affair Industry event on Friday. But Ann Poulan, an environmental expert at APFI, a Finnish manufacturing company, said Finnish manufacturing companies still needed to do better.

“Finland is one of the most remote [in limiting its environmental impact] At the moment, however, we need to aim for constitutional change, ”Poulan said.

Among the productions currently being shot in Finland is Jalmari Helander, director of the World War II action movie “Immortal”, “Rare Exports” (pictured).

Experts from the Finnish and European industry organizations took up the issue at a panel in Helsinki called “Out of Best Practice”: What should be the next steps for a sustainable Nordic film industry?

While arguing for the need for a clear picture, Polan cites several recent studies as good examples, focusing on the need for general data and measurement standards to determine the environmental impact of production.

Poulan identified three main problem areas: the lack of precise information on how polluting the audiovisual industry is, the lack of common standards for measurement, and the lack of someone who is clearly responsible for keeping the data or dealing with the problem.

Production companies need to know the cost of sustainable practice versus savings, he said, adding that Creative Europe Media Policy Officer Lorraine Bertrand, the head of the South Swedish Film Commission Mikel Senson and Annie Wesman, among others.

The panel also included a video presentation by Dutch national broadcaster NTR’s drama chief Marina Block and NTR producer Ellen Himskark. The duo presented a brief history of what began a decade ago in the Netherlands as a thriving, ambitious program to limit the carbon footprint of production at The Green Filmmaking Project.

It produced 1,500 green guides and set a goal of 49% greenhouse gas emissions by 2030, but a few years later the plan failed, the NTR team said, challenging manufacturing companies “because of concerns about money, time, hassle and many communications.” ”

One problem was the voluntary nature of the program, Block and Himskark said, adding that those who have learned another lesson from their experience are the need for a dedicated sustainability manager for production.

Poulan said only a handful of studies have looked at the big picture with useful data tools that consider multiple locations in Europe and beyond.

A study quoted by Poulon has calculated that the annual cost of green production in the European Union could exceed one billion euros, where large numbers of LED lights are made and about 300,000 people need to be trained. “We need to do this kind of research every year or every year,” he added.

Poulan, who founded an organization called NEMA to help the Nordic countries implement quality green systems and practices, also praised the newly announced partnership between APFI and the international organization Albert, which provides systems and training to identify environmental impacts from film and TV production. .

Svenson of the Southern Swedish Film Commission said one key issue is whether locations can be reduced – and many agree that current production companies are used to pull in production companies from abroad that are increasing greenhouse gases, creating a huge impact from traveling film workers.

Even local production companies that are dedicated to minimizing impact should consider whether they really need to use as many locations as they currently have in the shooting story, the panelists said.

Changing the motivation – or adding something to the rewards of green practice, will help, the speakers agreed

“Of course we should have a green tag,” Svensson said. “If you want money, you have to follow the rules.”

Considering what is currently preventing the Nordic countries from doing better on the environment, Svensson said, “We don’t know what to do.”

He said training and education are essential steps, an area that will help Albert’s partnership.

Another problem is that Southern European products may be completely different from Northern Europe or elsewhere in their impact and issue.

“We have to challenge our mentality,” Bertrand said.

And when audience members asked how much pressure on the position and tired producers could be given a new and difficult task to effectively monitor and reduce carbon footprint from their footprints, APFI’s Wessman agreed that on those who are already working overtime on the ground The burden should not be imposed.

Instead, green practices need to be applied to the overall plan from the start, saving everyone both time and money – and encouraging the way forward, Poulen said.

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