The International Classic Film Market (MIFC) at the Lumire Festival in Lyon, France, bowed on Tuesday, bringing together distributors, exhibitors, streamers, TV programmers, film retrievers and festival representatives again for one of the world’s top heritage themed events.
This year’s market seems to be ready for a much more tumultuous environment than the 2020 edition, which took place just before the second wave of the epidemic, which closed the cinema for several months.
“It’s about getting back on track,” said Gerald Duchasoe, MIFC programming co-ordinator. I’m not saying it’s easy, but to be honest, we feel a lot of positive energy when we talk to them. ”
This is a very different feeling compared to last year, when the market was in a very difficult situation, he notes.
The situation still remains difficult for heritage-themed film distributors, with some releases still stuck in light of the current market situation, but things seem to be slowly stabilizing as more films turn into theaters, Duchausay said. “Heritage film distributors are pushing.”
In fact, some recent releases have been well received, including Iranian director Mohammad Reza Aslani’s 1976 Gothic family thriller “The Chase Game of the Wind”, which Carlotta Films released in France this summer.
Banned in Iran in 1979 and presumed lost for many years, the film L’Immagine Ritrovata was recovered by Cinetica de Bologna and The Film Foundation’s World Cinema Project.
A project that will be discussed in detail with Margaret Baudeau, Executive Director of the Film Foundation, who introduced MIFC with a keynote address. The event will also examine the work of The Film Foundation and current recovery projects.
MIFC will also examine the work of neighboring Switzerland’s Heritage Film Market and Cinemathak Swiss, one of the 10 most important film libraries in the world for its collection opportunities, diversity and quality.
As part of the Swiss showcase, the market will feature Jean-Louis Roy’s 1967 Cold War spy drama “The Unknown Man of Shandigor” and Freddie M. Moore’s 1985 “Alpine Fire” (pictured), about a brother and sister on an isolated mountain. Those on the farm gradually became closer.
In addition to major foundations such as Patha, StudioCanal, Gaumant and Wild Bunch, MIFC is attracting more specialized distributors and streaming platform operators, such as CultPix, a global grindhouse and cult movie service that launched in Sweden this year.
“Coming to Lyon is very important for newcomers,” Duchausay added, especially in light of the presence of major distributors.
Vincent Grimond, CEO of Wild Bunch, and Gregory Smack, managing director of French streaming service Molotov, will highlight the potential of Heritage Cinema at an MIFC Roundtable AVOD.
Dennis Doros, president of the Association of Moving Image Archivists in Los Angeles, and Amy Heller, both co-founders of Milestone Film and Video, will discuss the latest in video publishing and the growing specialization in the DVD and Blu-ray sectors. Pip Chodorov, Paris-based Re: as head of Voir; Goyal Teacher of French production and distribution company La Travers; And Nils Bouaziz of Paris-based Potemkin Films.
Exhibitors have clearly remained an important element for the industry, especially when it comes to recovery, and MIFC heritage continues to strengthen the relationship between traditional film distributors and film directors, Duchaso emphasizes.
In addition to a panel focusing on coordination between cinema and film organizations to promote new releases, MIFC will also provide special screenings for exhibitors and annual presentations of the distributor lineup.
The strong presence of rights holders maintains the strength of MIFC, Duchaso added, noting that exhibitors come to buy films and platforms. “As organizers, we try to attract as many buyers as possible.”
MIFC will also examine additional timely issues, such as the environmental challenges of film preservation, especially in maintaining a large energy-intensive digital film library in the face of rising power costs.
Also attending this year’s roundtable meeting will be Cineca de Bologna director Gian Luka Farinelli, Carlotta Films CEO Vincent Paul-Bonco; Producer Rosalie Varda; Jerome Sulett of Gomante; Frederick Maire, director of Cinematheque Swiss; And Phyllis Hockler, head of FilmCup, a Swiss distributor.