October 25, 2021


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‘The Many Saints of Newark’ was a streaming hit and ‘Sopranos’ booster

5 min read

According to WarnerMedia Metrics, David Chase’s “The Many Saints of Newark” is coming into the streaming focus of viewers, as it inspired the series and hit “The Sopranos” hard.

Although the film’s dramatic rollout last weekend grossed 4. 4.6 million at the domestic box office, HBO Max’s performance highlights a significant advantage of the WarnerMedia platform against its competitors ক্ষমতা the ability to revive the deep bench of the adult-oblique, culture-defined series.

An original story behind a young Tony Soprano and his father, Dickie Moltisanti, “Many Saints” ended last weekend as the title of the top-performing film on HBO Max – more than three times as much as the next most-watched title. The movie has performed better than any other comparable film in its budget range, including Hugh Jackman’s “Memoirs” and Clint Eastwood’s “Cry Macho” (both low-level performances at the epidemic-hit box office).

More interestingly, perhaps, the nearly 15-year-old “Sopranos” broke the HBO Max record for weekly viewing of a series and held the highest number of daily viewers in the history of the service last Sunday. The late James Gandalfini’s top Emmy-winning show, grew many5% week on week as “many saints” became available to customers. Like all streamers, accurate viewers are not available and cannot be independently verified.

“We knew there would be a reciprocal game, but we were surprised. ‘The Sopranos’ is such a popular series. It moves in and out of the top 10 from time to time, and it’s not as awesome as ‘Friends’ in terms of width, but it does very well, “said Andy Forsell Consumer, executive vice president and general manager at WarnerMedia Direct-Two. Diversity.

The executive added that the New Line movie-produced “Many Saints” gave people the opportunity to get acquainted with the series, or in many cases reintroduced it. It was the highest week for the service ‘Sopranos’. I was surprised it was at the top so fast. ”

However, most of this year’s conversations about HBO Max were related to Warner Media’s decision to release all Warner Bros. in the 2021 earthquake. ”Provides a case study of how the company can utilize its creative resources.

Read on for a Q&A with Forcell:

“The Many Saints of Newark” was the greenlit before the day-to-day strategy for HBO Max came out. Did you know in advance that there will be this kind of dual effect?

I think independent of everyday strategy, it’s not kind of wise for us to feel enthusiastic about it. David thinks there’s a good story in which people want more “sopranos”. We were very excited a long time ago, but it fits really well with the day and the date. With all the complexities of reaching the strategy that has been imposed this year, we want people to see it. Lots have seen it in theaters, much more have seen it on the service and will continue to see it on the service. It fits really well in this context.

The weekend ended with your announcement that David Chase has signed a new creative contract. What can we expect?

I have heard some ideas but we cannot speak openly that he has acquired the right to realize any idea, and we are thrilled to see him do it.

To touch on marketing, the movie added the phrase “A Sopranos Story” to the title just weeks before the campaign’s release. Was it intentional and did it affect performance?

There was an upsurge from marketing because it was a really helpful and appropriate framing [Warner Bros. worldwide marketing head] Josh Goldstein’s team. I have a large content marketing company that histor historically HBO and they work closely with Josh. We run a lot of what we call the “science of growth.” For example, how do you use data to be really smart about how we’re fielding media? How are we testing the loop there and doing it? The part you saw was Josh and some great creativity on the team that really paid off. Really easy framing.

“Many Saints” is still associated with a large TV property while being very close to an original film. Obviously, you are working with different iconic libraries. Big strategy to use these?

It is in the eyes of the viewer. There is a large audience that will agree that the HBO team has decades of muscle memory, they do well. It’s an interesting mix that we have the HBO library and what it represents, and then we have the Warner Bros. TV library. We consider ourselves very lucky. It makes the weeks so much fun because “The Sopranos” has so many diehard fans, but that show is now being discovered by high school and college kids. I’m not sure why. “Friends” flooded secondary schools a decade ago, and it’s interesting to see them happen.

In the case of Engagement, “Many Saints” has a built-in game for diehard “sopranos” fans to identify smaller versions of their favorite characters.

This is a funny thing about. Obviously, at least for a while, this is an original story for Tony and at the end of the film you can understand a lot more about how he became. But in the end, it’s an interesting character from Dickie Moltisanti. Very fun to draw lines across generations. It could have been done as a caricature, but David navigated it so well.

What does the movie “Many Saints” mean for what HBO Max thinks of an original film?

In the theatrical drama world, studios support movies and they will either win or lose. In our world, it has some elements, we want the title to be great and we want to perform it. But it’s also part of our day-to-date slate this year. Our viewers have clearly voted that they have come for the slate, there are a few titles that have attracted them, but the slate alone is a reason to stick around them. What will start to fall apart at the end of the year, it’s no longer 17 or 18 movies, it’s just the tail. But we’ve definitely seen and adapted to it as a great part of the “many saints” mix. The slate was hugely invaluable to us, especially in a year when SVOD and all TVs were light because of the shadow of the closure of Covid production to hit any new show. Film slates have value.

It should be seen from another perspective the interaction between such a great film and a long running series like “The Sopranos”. As users, we love those characters and that world. Sometimes, we sit down and sign up for two or three hours of well-told stories. There are times when what we want is a service that shows us something enjoyable to enjoy for many weeks or months. “Many Saints” was number one – by a long shot – as the biggest title of the service. It’s a great combination and it’s going to last a few weeks, so it will have long legs because of this interplay action.

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