March 29, 2023


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The New York Times has come out of the Apple News app – diverse

2 min read

The New York Times has ended its relationship with Apple News, saying the distribution deal does not fit the consumer business model directly from the newspaper.

As of Monday (June 29), the Times articles were no longer published on the Apple News app.

“The key to a healthy model between Times and Platforms is a direct way to get those readers back into our environment, where we control the presentation of our reports, the relationships we have with our readers and the nature of our business rules. Our relationship with Apple News does not fit these parameters, “Meredith, COO of the New York Times Cong, wrote in a memo addressed to angry Levine employees, as published in the paper.

A spokesman for Apple said the technology company “remains committed to supporting quality journalism through proven business models of advertising, subscriptions and commerce.”

The company launched Apple News Plus last year as part of Apple’s efforts to make more money from subscription services, a service 9.99 per month service that includes content from more than 300 publications – but was not part of the New York Times.

Mark Thompson, CEO of the New York Times Corps, last year expressed concern about news-aggregation platforms becoming so powerful that they could eventually replace traditional themed publishers, which he compared to the rise of Netflix. He told Reuters in an interview: “We have become quite concerned about the idea of ​​almost unaccustomed people to find our journalism elsewhere.” “We are also generously concerned about our journalism falling into a kind of magic [blender] With everyone else’s journalism. ”

Apple CEO Tim Cook said Apple News had 125 million active monthly users in the first three months of 2020, speaking on the company’s April 30 quarterly earnings call.

The company did not disclose how many Apple News Plus sub-signatures. In the first 48 hours, it attracted 200,000 signups for Apple News Plus, but that number didn’t “materially” increase over the next eight months, according to a CNBC report last fall.

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