Artist marketing veteran Dionte Goodlett has been tapped for the platoon led by A&R, an artist-services firm acquired by Apple in late 2018. The rental of Goodlett came at the time of his departure from Apple Music Company earlier this year, and marked what he called a full circle moment.
“It feels really good to be back in the Apple family with this new ability,” says Goodlett, who was attracted to Platoon for its artist-friendly contract structure. “It’s really about giving artists the flexibility to create the best products on the market. If they want to bring in an editorial team to help them, or if they want to use internal teams that provide platoon, they also have the freedom to do so.
Goodlett’s initial signatures as part of his new role include New Orleans hip-hop artist Kido K and Virginia-based alt-pop singer Reese. He will work closely with Nigerian singer-songwriter Adekunle Gould, who is part of the platoon’s efforts to honor African artists ’roots to the American audience. The gold single “Sinar” recently topped the No. 1 trending video on YouTube Nigeria, as well as Apple Music and iTunes Nigeria in August.
Goodlett says: “When you look at records like ‘Essence’ by Wizkid and Thames that could be broken in the US, there is a need and a need for music like this. It provides a notch, it provides a soundtrack for many moments in our lives as we অ beyond fingers-come into the world anyway and we feel some good music.We are putting it together for the first time with US producers and writers It’s amazing to see music and connections coming out of the sessions. “
“I love his perseverance, honestly. The guy Dionte says, ‘I got it’ and he really does,” adds Gold, who works with Goodlett. “We’ve been working for the last six months, and he’s opened my mind to a lot of new and different things. I can easily share my mixes with her and she gets it. There is no one better in your team than this. ”
Since it was founded in 2016 by Denzel Figelson and Saul Klein, the platoon has had some initial success in the United States (the company was the first distributor of Billy Ilish before signing the Darkroom / Interscope). But its biggest hits so far have been mainly by UK artists like George Smith and African performers like Mr Mr Easy. That’s why Goodlett looks forward to helping the company break more work statesides as well as rely on the success of current signatures like Holly Humberstone, Victoria Monet and Amara.
“We hope to shed light not only on what Denzel did but also on an amazing team like Grace. [Hsiu], Brianna [Agyemang], Lucy Watson, Drew Lamb and the UK team, Linda [Ayoola] In Africa, “Goodlett said.” We really have a lot of amazing and special people so it’s really shedding light on the whole team. “