September 23, 2021


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The protagonist picture reveals the internal reconstruction, development slate

3 min read

Protagonist Pictures, the international sales, finance and production company behind films like “Sound of Metal”, has announced a significant restructuring to focus on executive production. Diversity Can reveal.

While the protagonist will continue to feed their traditional themed pre-sales model, the main goal of their executive production is to open up funding streams. The company will look at board film at an embryonic stage – sometimes even in front of the director – to arrange funding and allow for improved creative opportunities in the development and production of each project.

“Reconstruction is in response to the ever-changing landscape of the independent film business and how we have taken some new strategic initiatives to address it,” he said. Diversity. “So that we can be the best partner for the filmmakers we work with.”

In light of the structural changes, the protagonist has announced several promotions and new appointments. Bishop, who has been CEO since 201, has been replaced by Head of Sales George Hamilton as Chief Commercial Officer, Commercial Director James Pug as Chief Operating Officer and Ann-Lis Fernandez as Director of Operations and in anticipation of post-production, expansion roles. The company will take on post-production. (Acquisition chief Luan Gauer is in his role.)

“Restructuring is about redefining what we’ve done before, but making it clearer, more concise, and enabling the right people in the right place to formulate it and be the best partners,” Bishop said. “So when a team of filmmakers comes to us and they want to launch their film, no matter what stage it is, we can sit down with the right people and figure it out and help them move forward.”

As part of this, Jenina Wilsmeyer has been promoted from Sales Director to Sales Director, Emma Kinersley from Financial Controller to Finance Director, Maunia Wissinger from Marketing Director to Marketing, Distribution and Promotion, and Alexandra da Silva from Sales Assistant to Sales Coordinator.

Also, the protagonist has appointed Jonathan Walick as sales executive, Isabel Evers as library and festival manager and Alexis Hamide as marketing manager.

“Internally, the structure reflects that each of these strands can support each other and move on to something else,” Hamilton says. “So you could have a project that could just be a truly classical pre-sale model or a complete film, perhaps a debut, which you’re then launching at a festival. But equally, depending, [a film could] We need that push to make it work to make sure that financing works, if it increases or changes. [since inception.]”

The epidemic is already acting as a catalyst for a changing industry, with streamers increasingly dominating the landscape while theatrical distribution is declining, with the protagonist looking for ways to adapt his business model, a key component of executive production. “Since the industry is evolving so fast, and each project is so precise, we can no longer think of just one strategy to market,” Gower explains.

“There will be something [films] That would be just that classic model of sales, which we will continue to successfully pursue, “says Hamilton. We’re working on it, but also financially, at the business level, so it could be the best possible version for the filmmakers involved. “

Another area of ​​commitment is to develop your own projects internally. Bishop reveals that the protagonist, including the slate of the hero-heroine film, is already well into the process. “It’s something we’ve been working on for some time,” Bishop said. “It simply came to our notice then. Check out this place. ”

The protagonist is also looking to expand their global alliance, as evidenced by their recent partnership with AgenceChain FilmProduction. “The Dive” is one of the first projects that companies will tackle together. “It’s a symbiotic relationship, because we’re representing the film from them, but equally, we share things with them about potential production and vice versa,” Hamilton said. He added that the protagonist also keeps an eye on partnerships “outside of Europe”.

Despite the turmoil of the last 18 months, the protagonist is moving from strength to strength. They have recently changed offices and doubled their staff over the past decade, from 10 to 20 employees.

“We have learned a tremendous amount [the consequences of the pandemic]The bishop said. “It simply came to our notice then. It has a lot to look forward to […] How we can be the best partner for the way we work with filmmakers and we truly support them through that whole process. “

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