Trans-Atlantic Creation Studio 2b Originals, the production team of Digital Media Group 2b, is bringing a Spanish-language adaptation of the popular Dutch film “Misfit” to the theaters of 10 Latin American countries on October 14, “Misfit #eresotehaces”.
The Dutch original first hit theaters in 2017 and was the third highest-grossing Dutch film of the year at the end of the year, resulting in two sequels and an upcoming Netflix original series. The “Misfit” franchise has now been rebuilt in five regions, establishing it as the most reconstructed Dutch core feature in the country’s cinema history.
For this adaptation to the Spanish language, the creators of the long-running viral video powerhouse 2B, the Spanish-language viral viral video platform Enchufe.tv, are moving toward a traditional theatrical drama model with longtime Enchufe.tv writer, producer and director Orlando. Herrera is taking over as director with ambitious new features.
“Misfit #eresotehaces” is the story of Julia, played by Mexican actress Alicia Jazz (Netflix’s “Ingobernable”), a Latin American teenager who grew up in the United States. He also runs a YouTube channel. Things move south when her parents decide they want to take the family back to their home country of Ecuador.
Once there, Alicia must start from scratch. A new student at a solid Catholic school, she has been identified as a “Gringa”, Latina is not enough after growing up in the United States, shortly after her arrival, she moved away from “Las Rainas”, the average girl trio of her new school who tastes In the case of intimidating the new. Tagged as a “misfit”, Julia’s best hope for social survival is to find a group of friends with whom she can exert power in numbers.
As a means of establishing instant credibility with young Latin American audiences, the “Misfit” team found and hired talent from on-screen production and from Latin America and Spain, who brought their loyal fans with them. More than 60,000 actors and influencers tried for primary and secondary roles in films.
The final cast is led by Jazz, Mexico’s Gimena Gomez (“Esquila Para Sedaktors”), Argentina’s Julian Serati (Netflix’s “The Outstanding Juanquini”), Spain’s Xavi Luna (“Violetta”), Peru’s Alto Riora , Amy Rodriguez of Colombia and Natalie Jorge Ulloa from Valencia and Ecuador.Total, the cast has a social media following more than 63.4 million fans, an important reason for the casting of earlier versions of the film which has been successful in other regions.
“The big challenge was to make the original European version culturally relevant in the Latin American context,” Herrera explained. “The main goal of the project was to use the power of universal appeal and originality and to give it a true Latin American identity.”
The original IP owners of the 2b first IP acquired a Spanish-language remake rights in 2020 under a contract with NewBe and Splendid Film. When it came time for production, production by Covid was slow but shooting was still completed in three weeks in Quito, Ecuador, in compliance with strict health and safety protocols.
“Financing, shooting, editing and launching a film in the midst of the epidemic was a real challenge,” said Arturo Yepez, chief executive of 2bOriginals LatAm. “For the first time in a year, for almost everyone involved in production, they had the opportunity to work on a movie set again. Everyone has worked tirelessly to ensure that we have budgeted and available time in unprecedented circumstances. ”
“When we signed the original deal with Newby, a few days before the world went into lockdown, we had no idea about the obstacles in front of us.” Bastian Manintveld, chairman of 2B Original. “The end result is a testament to the talent and passion of everyone involved with the project and we hope viewers will enjoy watching ‘Misfit’ as much as we enjoy it.”
“This remake takes ‘misfit’ to a whole new level. In the form of an audience, with simultaneous releases in many countries, but also in the target audience, humor and excitement. This leads to ‘misfit’ in Latin America, but more than that, even in 2022. Week. “Nerub founder Jeroen Coopman said.
“Misfit #eresotehaces” will be released simultaneously on October 1 in Mexico, Peru, Bolivia, Ecuador, Costa Rica, El Salvador, Guatemala, Honduras, Panama and Nicaragua.