The Tiktok app adds Prince’s entire music catalog – variety2 min read
Under a deal with Prince Estate on Friday, Prince’s full song catalog is available for use in TickTock’s short-form videos.
Troy Carter, Prince Estate’s recreational adviser, said in a statement: “Prince was known for breaking boundaries, and Tiktok has proved it. “With the addition of Prince’s entire catalog to Ticket, we hope that a new generation of global fans can find meaning in Prince’s music and be inspired to create.”
Tic Tac Toe still has no rights to the music of some high-profile artists, including the Beatles and Rolling Stones.
TickTock users can create videos set to Purple One’s songs, including local ones like “Purple Rain”, “1999,” “Let’s Gray Crazy”, or “Purple Rain” and “Ador”. In addition, the video application now includes the official Prince Tiktok account (৪ Prince 4. Beaver), owned and operated by the late artist’s estate, featuring archived footage of Prince’s performances, interviews and video portions from his career as an artist, and staff. Also, the TickTock sound page provides a Prince playlist with highlights of each era of its discography.
Monday, June 29, at 12 p.m.
“We are huge fans of Prince and fans of his cultural heritage,” said Brandon Hallman, manager of TickTock’s label partnership. Adding an artist’s catalog to our Sound Library will inspire our users to connect with his music in creative and unexpected ways – his catalog is so deep, and many are reaching for his songs with fresh ears. “
Tiktok, owned by Chinese internet giant ByteDance, was recently appointed CEO of Disney executive Kevin Mayer.
In the United States alone, TikTok increased from an estimated 18.8 million monthly users in 2018 to an estimated 45.4 million, according to research firm Emarketter.