Dixie D’Amelio L.A. Reed’s Hitco has a record deal with Entertainment, joining Jennifer Lopez, St. JNH, Outcast’s Big Boy and Dinah Jane on the label’s roster. The 18-year-old social media sensation boasts 15 million followers on Instagram and 33 million on Ticket. The older sister of Connecticut native Charlie D’Amelio, the top tic-tac-toe figure is counting more than 70 million followers.
On July 1, Dixie released her first single, “Happy Happy,” which garnered over 3 million views. The record brings honesty and self-esteem, as with the song: “Sometimes I don’t want to be happy / Don’t put up against me / Put me down if I’m down / Let me be sad”
With the release, Dixie has attracted attention from multiple labels. He announced his signing of Hitco with a post on Instagram so he could be seen smiling with label founder Reed, who shared the photo on his Instagram page to thank the D’Amelio family.
Dixie has been signed to the UTA and is represented by Attorney Gary Steffelman. Co-produced by “Sister Happy,” their parents, Mark and Heidi D’Amelio, oversee their sisters’ careers in collaboration with music legend Billy Mann.
I’m talking Diversity, Charlie recently said, “If my family didn’t do it with me, my experience would be very different. I think being alone would be more complicated and I don’t think I can do it right now.”
Reed Hitco launched after being forced to resign as chairman of Epic Records in 2017. Other artists who have signed on the label include Dream, Yale BG and Ruby Rose.