June 30, 2022

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TIFFCOM: Tokyo Film Market will be in online mode for the third year

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TIFFCOM, an affiliate market of the Tokyo International Film Festival, will remain as an online event for the third year. It will run for three days, October 25-27, 2022, in parallel with the opening of the Film Festival.

The decision to have the Tokyo market as an exclusively virtual event comes at a time when films and TV markets and festivals in other countries are returning to private meetings after the COVID-19 epidemic. And it reflects Japan’s caution in reopening the country to foreign visitors.

In recent weeks, Japan has said it will again welcome foreign tourists. However, these are currently restricted to organized tour groups, not to individual travelers, and visitors must always wear a public mask.

The Tokyo Festival (Oct. 24-November 3, 2022) is planning to host a physical event in the Hibia-Ginza-Yurakucho-Marunouchi area where it relocated last year after years of moving around the Ropanggi district.

Contact by DiversityThe Tokyo Festival says it expects the participation of “as many foreign guests as possible” in 2022, including foreign media, and that they could use the “business track” immigration system.

Since the first day of Kovid, Japan has suspended visa exemptions for visitors from many countries, making the entry process more difficult.

The Business Track system, originally suspended in January 2021, has now been re-launched. Potential Tokyo Festival and TIFFCOM visitors from abroad will need an invitation to use the business track and apply for a visa.

TIFFCOM Online announced Wednesday that companies can apply for virtual booths on its site. It has also started selling badges to buyers and other visitors.

Market functions will include a list of participants, search assistance, notification of interest, and the ability to schedule meetings via the system.

According to TIFFCOM’s annual report, 1,935 visitors attended last year, of which 584 were registered as buyers. It facilitated 2,536 business meetings. The market’s website was accessed 175,000 times, nearly five times more than the 35,000 sessions in 2020, the first year of online activity alone.

According to the organizers, the content of the market includes film, TV, animation, mobile, internet (OTT, VOD), home entertainment (DVD, Blu-ray), inflight entertainment, new media (CGI, digital, VR, AR). ), Original stories (novels, comics), book adaptations, remakes, character licensing, IP, games, toys, events and concerts, music, post-production services, translation services, local culture and tourism.

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