TickTock says it has crossed a major milestone: the social video app claims it now counts more than 1 billion monthly active users.
TikTok Musical.ly’s successor, the short-form video app acquired by Chinese internet giant Bitdance in 2001, moved those users to the TikTok platform in 2001. The tremendous popularity of TickTock, primarily among teenagers, has inspired copycat features from YouTube (including YouTube shorts) and Instagram (Instagram Reels).
TickTock COO Vanessa Pappas said in a video posted Monday that “every month more than a billion people around the world come to discover entertainment, inspiration or something new, such as sports, music, art and culture, fashion, DIY and more.” On service.
Tiktok originally created a fanbase for lip-syncing music videos soundtracked by song pieces. The app has expanded to other sections and added other features, such as increasing the maximum length of a video from minutes to seconds and the ability to share sound clips with other users.
Last year, the future of TickTock was in the air after Donald Trump issued an executive order that sought to ban TickTock and other Chinese-owned apps for alleged national security reasons. This summer, President Biden formally withdrew Trump’s August 2020 order directing Chinese Internet giant ByteDance to sell tick to U.S. entities, threatening to shut down the tick tack app.
Before Trump targeted TickTock, ByDance hired former Disney executive Kevin Meyer in May 2020 as TickTock’s CEO and BitDance’s CEO. But the mayor resigned three months after Tiktok became a geopolitical footballer. This year, Bitdance has been elected CEO of TickTock, and Pappas, who has been TipTock’s interim chief, has officially taken over as chief operating officer.