The rollout of Tony Bennett and Lady Gaga’s second and final collaborative album “Love for Sale” will include saturation-level broadcast material in the coming months, as the pair has partnered with CBS, MTV Entertainment, ViacomCBS and the group for three different specialties. . Among them is Bennett’s return to the “MTV Unplugged” franchise which gives his career a big comeback, this time with Gaga.
Gate’s first special outing will be “One Last Time: An Evening with Tony Bennett and Lady Gaga”, which will air on CBS on Sunday Thanksgiving Weekend at 8pm ET / PT. This is a filmed rendering of two concerts at Radio City Music Hall in August, which was billed as Bennett’s final public performance, the first night of which coincided with his 95th birthday. Outside of its CBS berth, the show will be available for streaming on the Paramount Plus service.
The next one is “MTV Unplugged: Tony Bennett and Lady Gaga,” the wind date set for winter is yet to come. The show was filmed during an August Radio City Music Hall performance with viewers at an intimate studio in New York City. The branding played a major role in Bennett’s career nearly three decades ago, when his first “MTV Unplugged” special turned out to be a smash hit on a 1994 album that won the 1995 Grammy for the album of the year. “Tony Bennett’s resurgence in the ’90s began with his’ MTV Unplugged’ and in time the last chapter ended on the same note,” said Danny Bennett, Bennett’s son and longtime manager.
The last three special rollouts will feature a documentary, “The Lady and the Legend”, available only through Paramount Plus, the premiere date of which has not yet been announced. “A beautiful friendship and musical partnership that transcends generations” is described as providing an intimate look, especially footage of the album “Love for Sale” and their first full-length collaboration, “Cheek to Cheek” in 2014, and their first in 2011. Going back to fruitful meetings.
The deal that is being announced today will also include a series of music video premieres, including a clip from MTV that will be on ET on Friday afternoon for the title track of the album “Love for Sale”. MTV had earlier premiered the first single from the album, “I Get a Kick Out of You.”
The “Selling for Love” album comes through the October 1 Columbia Records / Interscope label partnership and includes solo songs by both artists as well as duets.
“We are honored to partner with legend Tony Bennett and the iconic Lady Gaga to collaborate on ViacomCBS’s largest cross-platform music talent collaboration,” said Bruce Gilmer, music content talent and chief content officer at Paramount Plus. Programming and events for ViacomCBS, in a statement. “With a wide range of our unique brands and platforms, ViacomCBS offers artists an unparalleled one-stop shop for their global music releases and displays of all kinds of creative content.”
Danny Bennett said, “The ViacomCBS partnership is innovative and clearly ahead of its time. It serves as an indication of what the future holds for the entire entertainment industry. The ‘One Stop Shopping’ aspect of the partnership gives us the unprecedented ability to launch and market our global ‘Love for Sale’ seamlessly. Bob Bakish and Bruce Gilmer understood and shared our vision and the historic historical nature of this project.
Gaga manager Bobby Campbell said, “MTV has been part of Tony Bennett’s story since the 90s and was the home of some of the most iconic Lady Gaga moments in her career. We are proud to partner with ViacomCBS to bring the ‘Love for Sale’ experience to the world across platforms and generations. “
Although Bennett is in good shape as a performer at the age of 95, his family announced that he would stop acting after the farewell ceremony at Radio City Music Hall due to the effects of Alzheimer’s disease. He was diagnosed with cognitive impairment in 2016 but the family did not disclose it until February this year, as the legend successfully maintained a concert schedule until the end of 2020.