October 23, 2021

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Trends of mystery and romance expand the Busan e-IP market

3 min read

Mystery-themed content is an important part of the e-IP market which will be held next month alongside the Busan International Film Festival.

The Pitching and Intellectual Property Trading Event (October 11-14, 2021) is the only component of Busan’s Asian content and film market that will operate as a hybrid, combining both online and onsite events. The long-running rights market for the full film will only be online for a second year due to the ongoing anti-Kovid ban.

The motivation for the in-person component of the e-IP market comes from the vibrancy of the marketplace for many kinds of intellectual traits that can now evolve into movies, TV series or short-form content.

Busan’s e-IP market was launched in 2012 and has proven to be popular as a book, webtone, web novel, story therapy and video game. The seemingly unlimited demand for original content by growing streamers has further increased demand.

To date, 160 Korean features have been presented. In 2019, the market was expanded to include Taiwanese and Japanese property through partnerships with the Taiwan Creative Content Agency (TAICCA) and the Visual Industry Promotion Organization (VIPO). That format has also been retained for 2021. This year, the organizers have unveiled 5 official elections: 2 Koreans from Korea; Ten from Taiwan; And seven from Japan.

Although the stories cover a wide range of genres, from fantasy to drama, action, thriller and comedy, mystery is the focus of a number of topics.

These include “Jeongxiang’s Women’s Counseling Center” and “The Evaporated Woman”. The former is a story set in the 1930s, about a young hero in his twenties who returns from studying abroad and meets two other young women. They set up a counseling center and became detectives, solving numerous cases to help women knock on their doors. The underlying book is written by Kim Ja-hi.

“The Evaporated Woman”, written by Kim Yangzhou, depicts the story of a woman who loses everything overnight to get a glimmer of hope through the high-flying director of a chaibole corporation. The condition for her salvation was that she discard her past and live as her dead sister instead. While she is struggling with her own identity, the woman discovers tragic events that lead to an uncontrollable fear and a difficult escape.

Teenage romance, derived from the popular web toon, is another thematic head of the Korean IP market.

In the author’s son Hyunzur’s novel “Dorona Farewell Office”, it is difficult to break, but the company in question overcomes the difficult and awkward situation for its clients. The concept has been identified as a reflection of human relationships and essential divisions

Other romance projects promoted in the e-IP market include: “The Gate of Saluted: Cinderella – The Mystery Cuisine 3,” “Answer: Hate Comments” and “How to Deal with an Evil Boss?”

Publishers including Toyou’s Dream, Munpia Co., Lico and Kyobo Book Center and organizers of the participants in the content production studio. The key players in the Korean industry are expected to be: CJ ENM, Lotte Cultureworks, SBS Studio S, Studio Dragon, KT Studio Genie, MBC, Megabox Plus M, Watcha and Rakuten Viki.

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