Following Twitter’s lead in tackling the controversial and inflammatory statements of high-profile individuals like Donald Trump, Facebook is making a confrontation.
Also, Facebook CEO Mark Zuckerberg said the social media company was “banning a wider range of hateful things in advertising”. The move represents an attempt by Facebook to block the promotion of an advertiser who protests the company’s lack of action against hate speech and harassment. Which has widened this week to include big marketers like Verizon and Unilever.
Zuckerberg, an employee at the Town Hall meeting on Friday, said the agency would begin adding warning labels to content posted by politicians that would otherwise violate its policy, which is considered “public interest.”
“It’s often in the public interest to see what politicians say, and what the politicians say will be reported in the news. Similarly, our idea is that people should usually see it for themselves on our platform,” Zuckerberg said in a follow-up to the blog post.
This is similar to Twitter’s policy on this issue, which it adopted a year ago. For a political figure like Trump, Twitter’s policy should be left in a place that would be a violation for regular users who consider the organization “in the public interest” in their case. In June 2019, Twitter announced a policy under which tweets from political figures that violate its regular policies would appear in front of tweets with a warning notice.
On May 29, Zuckerberg faced backlash from both inside and outside the organization for not taking action against Trump’s comments on Facebook and Instagram, where he said of the Minneapolis protests against the police killing of George Floyd, “Any problem and we will take control If so, the shooting begins. Thank you! ”Twitter hid the same message behind a warning label, saying it violated the principle of prohibiting the glory of violence.
Facebook’s reversal comes just weeks after Zuckerberg actively tried to distance his organization’s approach from Twitter to the content of moderate politicians. “I think I have a different policy on this than Twitter,” he said in an interview with Fox News last month. “I just strongly believe that what people say online should not be the arbiter of the truth for everyone on Facebook,” he added. “We don’t think it’s right for politicians to do fact-checking.”
In announcing plans to start adding warning labels on Friday, Zuckerberg emphasized that “there is no news release that incites violence or suppresses the vote. Even if a politician or government official says so, if we determine that the content could cause violence or “People can be deprived of their right to vote. We will take down that content.”
Meanwhile, Facebook’s expanded policy to ban hate speech in advertising will specifically ban ads that claim people of a particular race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status “as a threat to physical safety, health or the survival of others. Stay, ”Zuckerberg wrote in a blogger post.
Regarding the election, Facebook has focused on preventing “new types of repression of potential voters” during the COVID-19 epidemic, according to Zuckerberg. Under the policy, Facebook will link a link to its recently launched Voting Information Center that discusses voting, including politicians.
“It’s not a matter of judging whether the posts are accurate, but we want people to have access to authentic information in some way,” the CEO wrote.
He added that Facebook’s election management operations center would “quickly respond and remove false claims about the voting situation within 72 hours of the start of election day.” Also, Facebook will specifically ban posts that verify immigration-related documents at polling stations, make false claims about immigration and customs enforcement (ICE) agents, and remove “any threat of coordinated intervention” to intimidate voters.