After months of vigorous talk, the National Music Publishers Association and live streaming platform Twitch have announced an agreement to work together to “build productive partnerships between service and music publishers.”
The deal follows months of hostility to Amazon-owned streaming platforms. As well as other claims “violating Twitch’s music guidelines, allowing and enabling its streamers to use the music of our respective members without authorization”.
“The agreement paves the way for lyricists’ visibility and revenue growth for the economy of the new gaming model,” the announcement said, adding that “Twitch will offer new opportunities for music publishers who will offer an opt-in agreement for future collaboration.” To bring a new direction. ”It adds that Twitch has created a new process that participating music rights holders can choose to report specific uses of their music, while producers unknowingly or accidentally use music in their stream.
NMPA President and Chief Executive David Israel said, “Both NMPA and Twitch are creator-centric and our respective communities will greatly benefit from this agreement, which respects the rights of lyricists and paves the way for future relationships between our publishing members, lyricists and services. Through our discussions, Twitch has shown commitment to evaluating musicians and creating new ways to connect with their fans in this growing and exciting space.
Twitch added Tracy Chan, Head of Music, “We are delighted to have reached this agreement with NMPA and are delighted with our shared commitment to empower lyricists and other producers to share their work and passion while connecting with the audience. That’s the twitch, and we know great music starts with a great song.” We look forward to innovative collaborations that open up our community to the incredible potential of our services and to music publishers and their lyric partners.