Elon Musk’s Twitter, eager for a new source of revenue, will soon begin charging a subscription fee for businesses to maintain their verified status — and has introduced new square profile pictures for companies and brands on the social network platform, replacing long-standing ones. Circular layout.
The Twitter Blue for Business service is “a new way for businesses and their partners to verify and differentiate themselves on Twitter,” the company announced Monday. Going forward, the gold check-mark that Twitter started applying to businesses last week will only be available to accounts that subscribe to Twitter Blue for Business.
Twitter hasn’t announced the price of Twitter Blue for Business. The company said it is currently piloting Blue for Business with a “select group of businesses”; In 2023, Twitter said it will roll out the service more widely. Musk said that within the next few months, Twitter will remove all legacy verified check-marks — so that eventually only paying and corporate customers will have verified status.
The announcement comes as company-watchers wait to see if Musk should step down from his Twitter helm, based on the results of an ad-hoc poll posted Sunday asking users whether to follow through on his promise to step down as CEO. A majority (57.5%) voted “yes”.
There is a sense of urgency for Musk, who carries billions in debt, to swing a $44 billion takeover of Twitter to generate subscription revenue for the company. Many advertisers have scaled back or halted their spending on Twitter amid Musk’s chaotic changes over the past two months, which have included reducing headcount and deciding to unilaterally reinstate accounts (including Donald Trump’s) banned under previous management.
Twitter last week relaunched Twitter Blue, the subscription service for people with a blue check-mark, including new measures to curb the deluge of impersonators that flooded the service and caused widespread confusion when Musk mandated a Twitter Blue overhaul last month. did Twitter Blue costs $8 per month to buy on the web and $11 per month through Apple’s iOS.
“As a Twitter Blue for Business subscriber, a company can link any number of authorized individuals, businesses and brands to their account,” Twitter said in a blog post. Blue for Business customers can designate authorized accounts — such as employees, brands and even “movie characters” — that will receive a small badge with their parent company’s profile picture next to their blue or gold check-mark.
Also, Twitter on Monday said that in addition to the blue and gold check-marks, it is implementing gray check-marks on government and intergovernmental accounts.