September 20, 2021

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Twitter is likely to start testing ad-free subscriptions after 2020

2 min read

Will you pay for the zero-ad version of Twitter? According to CEO Jack Dorsey, the social network will “probably” launch a test of a subscription version later this year.

Dorsey discussed the company’s Twitter subscription offer at a “very early stage of the search”. He did not say how much the Twitter subscription would cost. The question came up Thursday on Twitter’s second-quarter earnings call, a report published this month that Twitter wanted to hire engineers to work on a subscription product code called “Griffon.”

“First and foremost, we have a higher bar for when we ask consumers to pay for aspects of Twitter,” Dorsey said. “We have focused most of our attention on increasing the sustainability of revenue, which means we have to bring in more than one line of revenue. But most importantly, we want to make sure that any new revenue complements our advertising business.

Twitter thinks a subscription business can complement a company’s core advertising business, and according to Dorsey, a small team is currently exploring subscription options.

In terms of Q2 earnings disclosure, the company said it has completed rebuilding its ad server and focusing on its performance ad mapping from an engineering point of view, starting with Mobile Application Promotion (MAP). Install.

Dorsey said: “After the increased momentum we’ve had in terms of the pace of our development, we’re now in a place where we can explore other ideas and you’ll probably see some experiments. [on subscriptions] This year. “

He added, “As well as creating anything we want to work with the people we serve and make sure we have an unprecedented experience before sharing it.”

For Q2, the average monetized daily active users of Twitter grew 34% year-over-year to 18 18 million, a record quarterly amount of 20 20 million. The company fell short of Wall Street expectations as revenue fell by 19%. The company said it plans to increase capex spending on infrastructure “to support audience growth and product innovation,” adding that the company did not provide Q3 guidelines unless it expects total costs to increase by 10% or more year after year.

Darcy, in her prepared remarks, addressed the July 15 massive hack on Twitter by cybercanny scammers, which sent tweets from 40 accounts of attackers Joe Biden, Barack Obama, Elon Musk and Kanye West. “We understand our responsibilities and are committed to gaining the trust of all our stakeholders with every step we take, including how we address this security issue,” he said.

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