September 23, 2021


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Unable to sustain the Korean box office unable to repeat ‘Shang-chi’

2 min read

“Sang-Chi and the Legend of the Ten Rings” topped the South Korean box office over the second weekend. But it failed to keep the overall movie going there in Pre-Covid, which was the fourth largest theater market in the world.

“Shang-Chi” earned 63 2.63 million for its 50% market share in its second weekend. Its fall over the opening weekend was just 44%. And twelve days after its release, it raised 10. 10.6 million, according to data from the Korean Film Council’s Kobis Tracking Service. Kobis also showed that it is the only tenth film in Korea that will attract more than ten million viewers.

But “Shang-chi” alone wasn’t enough to keep him from diving significantly over the overall weekend. The overall movie business nationwide this weekend amounted to just 26 5.26 million. It dropped 35% week-on-week and had the lowest weekend score in more than two months.

The sluggish levels of business reflect the ongoing coronavirus lawsuits and the lack of new Korean-made films on the market, dilemmas for viewers in Korea. Some distributors are hesitant to release their biggest headlines at the moment, while others are hoping for a resurgence for the Chusiok (Korean Thanksgiving) holiday at the end of the month.

Holdover Korean titles “Escape from Mogadishu”, “Hostage: Missing Celebrity” and “Sinkhole” took third, fourth and fifth place over the weekend. “Escape”, released in July, has managed to raise 20 27.5 million in 2021 toppings, managing $ 683,000 over the weekend.

In another sign of weakness, the two re-published titles took fifth and ninth place on the weekend chart. The Japanese animation “Your Name” took 214,000, while “Weather with You” took 70 70,100.

The only notable new release title on the weekend chart was the female-led action film “Gunpower Milkshake” which grossed just 10 104,000 on the weekend and $ 225,000 in five days.

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