Unilever Hult Ad is spending the rest of 2020 on Facebook, Twitter – variety

Towards the end of the year – and perhaps beyond – Unilever is shutting down all advertising spending in the United States from social media sites Facebook, Instagram and Twitter, citing the country’s “polarized environment.”

The announcement of the consumer product giant includes a boycott of #ShopHateforProfit targeting Facebook on Friday, organized by groups who want to pressure Facebook to take more aggressive steps to fight hate and harassment on its platform.

Unilever brands include Lytton, Knorr, Dove, Rexona, Hellman, Omo and Ben and Jerry. Every digital-advertising research firm Pathmatics, Unilever spent বিজ্ঞ 42.3 million on advertising in 2019 with Facebook in the United States.

“In light of our responsibility framework and polarized environment in the United States, we have decided that, starting at the end of the year, we will no longer run brand advertising on the social media newsfeed platforms Facebook, Instagram and Twitter in the United States,” said Lewis. The statement said. “Continuing to advertise on these platforms at this time will not add value for people and society. We will make ongoing monitoring and, if necessary, review our current position. ”

Unilever-owned Ben & Jerry has already pledged to pull advertising spending from Facebook for the month of July under the “Hate for Profit” initiative, along with marketers including Magnolia Pictures, REI, Patagonia, North Face, and Eddie Bauer.

Verizon said on Thursday that the social media giant is “pause” the ad on Facebook until it offers a brand-protection solution. It came after a video of the conspiracy group Quinn was posted on Facebook by Telco.

US-based Unilever, announcing its decision to suspend social media spending, said: “There is much more. [work by the platforms] This should be done especially in the United States during this polarized election season in areas of divisive and hate speech. “

The organization added, “The complexity of the current cultural landscape has given brands a new responsibility to learn, respond and act to run a reliable and secure digital ecosystem.”

Shares of both social-media companies fell after Unilever’s announcement, with Facebook and Twitter stocks each down nearly 7% in afternoon trading.