March 29, 2023


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Universal Music Enterprises Name Katina Bymon EVP – Variety

2 min read

Universal Music Enterprises (UME), the global catalog and special markets division of Universal Music Group, has appointed Katina Bymon as the newly created executive vice president of the city’s East Coast label.

In this role, he will work closely with UME’s senior management team and senior leadership from Republic, Island and DF Jam to develop strategic initiatives across the anonymous label’s music music roster. Additionally, he will support the cash and label artist roster. Byname is based in New York and will report to Bruce Rajinikov, President and CEO of UME.

At the announcement, Rajinikov said, “At UM we are committed to artists and their rich musical history. Our goal is to develop and nurture relationships that allow us to work in line with our vision as we continue to innovate and strategize in future strategies to consume music. Katina’s skills, talents, long-term relationships with artists and directors and innovative spirit will be the key to collaborating with our labels and artists to provide music, merchandise and new fan experiences. ”

“This role gives me an opportunity to work with artists that I know year after year as well as build relationships with my audience heroes to help them introduce some of the newest legacies to their amazing legacy.” “I look forward to working closely with Bruce and the incredible UM team. There is no limit to the possibilities we can achieve for music fans. “

Prior to joining UM, Benum was Senior Vice President of Marketing at Cash Money / Young Money / Republic Records. For more than 20 years at the company, he has worked closely with artists including Lak Wayne, Nicki Minaj, Drake, Nellie, Birdman and Juvenile, as well as new actors such as Jacques, Blueface and Kayana Led.

Prior to joining Universal in 1996, Benum was the theater manager at the Apollo Theater in New York City, where he began his career in 1993.

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