Variety hires James McClain as editor at large, Variety Dirt

James McClain has been hired as editor of Variety Dirt, the publication’s coverage of breaking real estate news. diversity And Penske Media Corp. announced Monday.

McClain, co diversityMark David, its real estate editor, will launch the independent real estate coverage site Dirt.com. The site will join PMC’s portfolio of media brands that include diversityRolling Stone, Rob Report, and Deadline.com.

In 2016, McClain launched a real estate blog called Yolanda’s Little Black Book. The blog had over 20 million page views in the first quarter of 2019. David founded the Real Estalker blog in 2006 and joined Variety in 2014.

“It’s been an exciting ride, from the small venture I started in my bedroom three years ago to the global powerhouse I’m privileged to join now,” said McClain. “PMC is an incredible partner who shares my vision for creating engaging, game-changing content for a global audience that relies on Yolanda for the best in real estate news and analysis. Join diversityIts dirt and launching Dart.com With Mark, I can scale that mission even bigger.”

“James’ record as one of Hollywood’s most read and disruptive real estate reporters makes him a perfect fit. diversity family,” said Variety co-editor-in-chief Claudia Eller. “As Variety’s coverage of breaking real estate news continues to grow, James and Real Estate Editor Mark David will cement our reputation as the go-to source for industry insiders and readers.”

McClain will report to Eller and David.