October 23, 2021


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Variety unveiled the first NFT at the Power of Women event

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Diversity This is the first entertainment industry publication to dive into NFT, or non-fungible tokens, which provides a way to verify ownership of digital content.

The publishing NFTs will debut in Thursday Diversity Women’s Empowerment: Los Angeles Event through a partnership with Sweet.io, which specializes in creating and hosting eco-friendly NFT digital collectibles for entertainment and consumer brands.

Each guest participating in Power of Women will receive an NFT gift of event invitations for a total of 320 editions. Also, four of the honorees – Katy Perry, Rita Moreno, poet Amanda Gorman and Warner Bros. Television Group Chairman Channing Dungi – will receive an NFT. Diversity Cover. Only two NFTs will be minted on each cover: one will go to the cover subject and the other will be held for DiversityIts own collection.

It’s just the beginning Diversity In NFTs: Towards the end of the year, the publication plans to start selling a selection of famous NFTs Diversity Title and first page via Sweet.io’s platform.

The power of diversity in inviting women - NFT

DiversityGives us access to the NFT space to use new technologies in blockchain with the broader goal of increasing our digital audience and revenue, Diversity. “We continue to lead innovation in the entertainment business news and using blockchain technology is another first. Diversity. ”

The Diversity NFTs are polygons, a blockchain structure that uses less than 0.1% of the energy required by other methods. This allows NFT to be visible in other polygon-compatible marketplaces besides Sweet.io.

“Partnerships with sweets give collectors the opportunity to own a piece of Hollywood history in a more environmentally friendly way,” Lawrence said.

Founded in 2016, the New York-based Sweet.io originally began as a fan-engagement platform that rewards consumers for taking steps (such as listening to music) to reward consumers with redeemable tokens. About two years ago, the company focused on creating easy-to-use, environmentally friendly NFT solutions for digital collectibility.

Suite’s app lets you unload an NFT by simply scanning a QR code, which adds digital content to your online wallet. “We’re playing with the experience of collecting digital products,” said Betsy Proctor, head of Sweet.io’s Global Partnership, which works with brands such as Messi, Burger King, the New York Knicks and the Chicago Blackhawks.

In addition, Sweet.io underwrites cryptocurrencies for NFTs in the company’s mints, requiring your own money for other NFT wallets. The company says it is blockchain-agnostic, capable of using a variety of underlying platforms.

Picture above (L. to R.): Amanda Gorman, Katy Perry, Rita Moreno, Channing Dunji

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