The Venice Film Festival is making a positive impact at the Italian box office, where Mario Marton’s “The King of Laughter” (“Cui Rido Io”) received a boost from its lido launch over the weekend, featuring Tony Cervillo-starring Marvel’s “Legends of Shang-Chi and Ten Rings.” “Then two places.
Last weekend’s Italian box office results showed “King of Laughter”, where Cervillo played Neapolitan theater luminary Eduardo Scarpeta, scoring 4 314,840 ($ 372,000) from 291 screens with a 01 distribution of 0,079 ($ 1,276) per screen average. It is not a bad thing to consider that Italian movie theaters are operating at 50% capacity due to the Covid-1 health care system and that Martin’s film did not win any awards in Venice.
In view of Marton’s post-King-Venice results, “Shang-chi”, in its second Italian frame, pulled € 692,791, with an average of 14,143 ($ 1,352) per screen, and a total of € 2.7 million ($ 3.1 million) from Disney. .
The film’s production company Indigo Film tweeted, “We are happy that the audience is returning to the cinema and they are liking ‘Cui Rido Io’ which is one of the strongest performances of Tony Cervillo.” Indigo is best known as the shingle behind Paolo Sorrentino’s “The Great Beauty”, where Cervillo famously played the lead role.
Another more acclaimed Italian film, Andrea Segre’s “Welcome Venice”, was launched by distributor Lucky Red from the independently directed Venice Day section. It peaked at number 10 on the Italian box office charts on Monday, although ticket sales were only € 62,016 ($ 73,400) but from just 48 screens, which meant some screenings were reportedly sold. Segre’s picture About two Venetian brothers who are in conflict over the use of their family home, which one wants to turn into a bed and breakfast to exploit public tourism.
Venice’s influence was not as effective in Paul Schrader’s “The Card Counter” which Universal Italy published on September 3, a day after the launch of his Lido. Starring Schrader’s Poker thriller, Oscar Isaac, Tiffany Hadish, Tie Sheridan and Willem Dafo, opened at number six in Italy on the Sep-September weekend. “Card Counter” is now number seven at the Italian box office 3 313,303 ($ 370,00) from 243 screens, according to Italian box office compiler Senatel.
According to the studio’s estimates, it’s still not too bad considering the US “card counter” launching at number eight this weekend, after a more powerful $ 1.1 million pull from 580 screens through the Focus feature, Venice and the Telluride bow.
Venice Artistic Director Alberto Barbara, in her closing remarks on Sunday, highlighted this year’s attendance numbers in Lido, after the festival ended on Saturday, which saw a total of 153,265 admissions for the fest screening. This is an increase of 63% compared to the 2020 version of Venice and only 7% less than in 2019, which was the pre-epidemic year.
“Let’s hope this positive trend continues,” Barbara said. “And that eventually people will leave their couches and crowd the growing cinema theaters,” he added.
Of course, the festival’s films, encouraged by Italian distributors, have raised hopes of being released locally soon, now Venice’s hopes have been quenched by hunger. September 16 begins with Dennis Villeneuve’s “Dune”; Then on September 23 Nanny Moretti’s ear picture “Three Floors”. 30 September Cannes Palm d’Or winner “Titan”; And the Venice Golden Lion winner “Happening” is still in an unspecified October end slot.