Verizon Concerns Over Growing Facebook Ad Boycott Over Speech Concerns – Various2 min read
Verizon is still the biggest advertiser to join Facebook’s boycott, Telefo said, adding that it is “breaking” advertising spending with the social media giant until Facebook can solve the brand-protection issue.
Verizon’s decision came after the Anti-Defamation League – a group behind #StopHatfordProfit to pressure Facebook to take more aggressive action to fight hate and harassment – received a Verizon ad on Facebook next to a video of the conspiracy group Keunon.
According to AADL, Keunon’s video included “hate speech and anti-speech” and warned FEMA that “Americans ready and claiming Americans are already planning military battles in quarantined districts of militarization.”
A spokesman for Verizon said in a statement: “Our brand’s safety standards have not changed. We have strict content policies and have zero tolerance when they are violated, we take action. We pause our advertising until Facebook can come up with an acceptable solution that makes us comfortable and consistent with what we’ve done with YouTube and other partners. “
Facebook did not respond to a request for comment. The suspension of Verizon’s advertising spending applies to both Facebook and Instagram.
Last week, advertisers including Magnolia Pictures, Unilever’s Ben & Jerry, REI, Patagonia, North Face and Eddie Bauer launched ADL, NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.
According to the Wall Street Journal, Facebook executives were in loss-control mode in conversations with clients, trying to allay marketers’ concerns, the Wall Street Journal reported. At the same time, however, it has pushed back the notion that a boycott would lead to a change in its practices. “We don’t change the policy associated with revenue pressures, we set our policies based on policies rather than business interests,” Caroline Everson, head of marketing solutions for Facebook, wrote in an email to advertisers last weekend, according to the journal.
As ADL Jonathan Greenblatt writes in a blog post, the campaign has a simple goal: persuade social media companies to force people to ultimately make a profit. Teams are urging advertisers to spend from Facebook and Instagram for the month of July.
Facebook’s “hate speech, provocation and misinformation policy inefficient ine their harassment victim services are inadequate,” Greenblatt wrote. “The laziness of the hateful content of their advertisements. And the transparency of their ‘civil rights’ audit report is not helpful to the civil rights community.”
Incidents that have angered Facebook critics include Donald Trump’s decision not to take action against inflammatory comments on his platform, including a post on May 29 where he said of Minneapolis protesters, “Any difficulties and we will take control, however, when looting occurs.” It started, the shooting started. Thank you! “
Facebook CEO Mark Zuckerberg had previously said that Trump’s “looting and shooting” post did not violate the company’s policy of banning incitement to violence, and said the agency would not “fact-check politicians.” A week later, Zuckerberg said Facebook would review its content-addition policies in the wake of the controversy.