Four huge stars of the South Indian film industry will compete for the audience’s eyeballs during the most crowded release frame of the Indian festival.
This coming week marks the harvest festival of Pongal and Sankranti in many parts of India.
Vijay Bhamshi stars in Paidipally’s Tamil-language action family drama “Varisu”, which releases on January 11. Its Telugu-dubbed version “Varsudhu” will release in India on January 14 The heavyweight cast also includes Rashmika Mandanna, R. Sarathkumar, Prabhu and Prakash Raj.
Also for release on January 11 is H. Vinoth’s Tamil-language action heist film “Thunivu”, starring Ajith Kumar, will also release its Telugu-dubbed version “Thegimpu” on the same day. Manju Warrier and Samuthirakani also star.
Megastar Chiranjeevi headlines KS Ravindra’s Telugu-language action comedy “Waltair Veeraiya” which also features a heavyweight cast including Ravi Teja, Shruti Haasan, Rajendra Prasad and Catherine Tresa. The film and its Hindi-language dub will release on January 13 and previews on January 12.
Cult star Nandamuri Balakrishna Gopichand Malineni’s Telugu-language action drama “Veera Simha Reddy,” starring Shruti Haasan and Duniya Vijay, releases on January 12.
All films are produced by seasoned industry players. “Varisu” is Dil Raju’s Sri Venkateswara Creations (“Sarileru Nekevvaru”) and Prasad V. Potluri’s PvP Cinema (“Ivaru”); “Thunivu” hails from Zee Studios and Boney Kapoor’s Bayview Projects (“Bhalimai”); And both the Telugu titles Naveen Yerneni, Y. Ravi Shankar and Mohan Cherukuri’s hit machine comes from Mithri Movie Makers (“Pushpa: The Rise”).
The release of many big-ticket titles during the same period has led to different promotional strategies for distributors. For example, in the UK, “Varisu” distributor Ahimsa Entertainment is running a digital ad campaign in 75 locations across London. Leica Productions, which is distributing “Thunivu” in the UK and Europe through Boleyn Cinemas, has a promotional van for the film touring London landmarks including Big Ben and Tower Bridge.
In recent years, Tamil language films have performed well at the UK box office, a niche market for the industry. In 2022, Tamil-language films grossed more than £4 million ($4.9 million), including UK hits “Vikram,” “Thiruchithambalam” and “Ponyin Selvan – 1”, Ahimsa is bullish on the UK market for Tamil-language films. and releasing “Varisu” in over 200 locations in the UK, setting a new record for the highest release of a Tamil film in the country. Vijay is one of the UK’s most bankable Tamil stars whose films have collectively grossed over £4 million. Vijay’s 2022 release “Beast” has collected around £570,000 in the region and Ahimsa is confident that “Vaarisu” will breach the £1 million mark.
All four films will also earn a significant revenue from India, their biggest market outside the US, where distributors are reporting strong advance ticket bookings.
Meanwhile, amid all the South Indian star power, there is a lone Bollywood release during the festive frame – Asman Bhardwaj’s comedy crime drama “Kutte”, starring Naseeruddin Shah, Arjun Kapoor, Tabu, Konkana Sen Sharma and Radhika Madan, on January 13. .