Walmart Streamer, the world’s largest retailer, has partnered with Netflix, the world’s largest subscription video service, to sell products for the original entertainment franchise.
Walmart’s newly launched Netflix Hub (walmart.com/netflix) – with the arrival of the holiday-shopping season – carries a variety of toys, clothing, games, books and other products linked to shows and movies, including “The Witcher,” “Stranger Things.” , “” Cocommelon, “” Gabby’s Dollhouse, “” Cobra Kai, “” Quier Eye, “” Need It! “,” Ada Twist, Scientist “and” Over the Moon. “
And soon, according to Walmart, it’s going to stock T-shirts for “Squid Game,” Netflix’s Korean survival drama that became an overnight smash hit.
This is the first time Netflix has entered into such an agreement with a national retailer. Separately, Netflix has its own ecommerce site (netflix.shop) that has curated collections of products for some shows and recently launched a selection of T-shirts and hoodies for “Squid Games”.
According to the retailer, in addition to the new product, Walmart’s Netflix Hub will provide fans with an “exclusive experience” to engage with popular Netflix shows in an “innovative way”. For example, Walmart plans to soon launch a campaign called Netflix Fan Select that will allow viewers to vote for products they want to see from Netflix shows – and then Walmart merchants will bring them to market.
Walmart’s new Netflix hub has established the retail giant as a “Netflix destination for the family entertainment experience,” Jeff Evans, Walmart’s entertainment, toy and seasonal EVP, said in a statement.
Currently on Walmart’s Netflix Hub digital shelf products include “The Witcher” Grant and Gramble Geralt “Talking” Collectible Plush (34.96), Pictured above; A Funco Pop Ride Deluxe: Witcher – Geralt and Roach Vinyl Images ($ 24.88); An “unknown thing” Bluetooth cassette player ($ 64.88); “Cocommelon” Plus Bedtime JJ Doll ($ 19.97); “It’s the nail!” Baking Kit (15.98): and “Waffles + Cobbler: The Cookbook” ($ 17.99) for Michelle Obama’s Kids Series.
Three years ago, Walmart decided to launch a subscription-streaming service through its Voodoo brand to compete with Netflix’s preferences. But in the end, in 2020, he sold Vudu to NBCUnviersal’s Fandango and got it bailed out.