Monica Albuquerque, who joined Warner Bros. Discovery Latin (WBDLA) in 2021 as head of talent and telenovela development, has been promoted to head of scripted content at the company.
He takes over from Marcelo Tamburi who is leaving the company in March after nearly two decades. In his new role, he will be responsible for conceptualizing and developing original scripted projects for WBDLA’s streaming platform HBO Max and pay TV outlets in Latin America. He will continue to oversee development, research and talent management for both fiction and non-fiction content at the company.
“It is an honor to follow in the footsteps of my colleague Marcelo Tamburi whom I greatly admire and respect,” said Albuquerque. Noting that he has worked directly with some of the best creators, producers and casting professionals in the Latin American market, he added: “Without a doubt, this is an opportunity to strengthen and offer new content in the region.”
Albuquerque will continue to report to Tomás Yankelevich, EVP and Chief Content Officer, General Entertainment, who commented: “Monika’s deep experience and fresh look at melodramas will undoubtedly be a key factor in growing our original scripted content across the region and continue to expand the strategy. that he is building on the telenovela genre.”
“I am confident that his expanded role will reflect the combination of creating new stories with talent development and management,” he added.
Before joining the company, Albuquerque worked at TV Globo for 21 years, seven of them as head of the station’s development and artistic oversight board.
Tamburi is one of the departures from Warner Bros. Discovery worldwide since Warner Bros. merged with Discovery last year. Discovery CEO David Zaslav has been charged with reducing Warner’s $50 billion in debt, expanding hundreds of systems as part of restructuring its content and staff. It shut down CNN’s new $300 million streaming service CNN+ and Batgirl, a $90 million film with Afro-Latina actress Leslie Grace planned for HBO Max, in favor of a tax writeoff.