Warner Music Group announced today that Maria Weber has been nominated President of WEA, the global artist and label services network of the company’s recorded music department. Weaver was the most recent vice president and chief marketing officer at Comcast Advertising and previously held senior marketing and creative services positions at Interactive One, HBO and Showtime. He will be based in New York and will report to Max Lausada, Global CEO of Recorded Music for WMG.
In the manifesto, Weaver will oversee expertise and resources under the WA umbrella, including streaming account management and playlisting, direct-to-fan and merchandising operations, consumer acquisition, content creation, legal and business matters, and finance. Also, he will lead the development of a network of consumer brands owned and operated by Warner, which surrounds EMP, merchandising e-Tyler; HipHopDX, music news site; Live music application Shonzik; And other digital destinations include the youth culture website Uproxx xx
Max Lousda said, “Both art and entertainment have unparalleled power to ignite the passion of music, to inspire loyalty and to attract listeners, consumers and fans. In this focused economy, WEA is the global backbone that connects and strengthens almost every aspect of our artist development and creative marketing strategies. A multimedia inventor, Maria brings us three decades of extensive leadership experience. He will be a catalyst for change, helping us to redefine our artist and label services as a global platform that integrates talent and keep our artists at the center of the whole universe of potential. “
Maria Weaver said, “Throughout my time in the world of TV, film and cable, I’ve seen how music is one of the strongest drivers of consumer excitement and demand. The lines between visual and audio media have become more blurred than ever and Fascinated by the progressive approach to expansion, I would like to thank Max for this wonderful new opportunity and we work with teams from WEA, EMP, HipHopDX, SonicK and UPRX to guide the future of music for our artists, labels and brands. “
Prior to Comcast, Weaver was one of the founders of Interactive One, overseeing the digital division of Urban One (formerly Radio One), marketing and sales of digital advertising across all of the Interactive One brands. He was also the co-founder of Triple Threat Films, a film fund that produces money and executive award-winning cinematic projects. He has previously served in various senior marketing and creative services roles at HBO, where he oversees audience segmentation marketing. Weaver’s content marketing and acquisition strategy led to several HBO programming successes, including the introduction of “The Wire,” “DF Poetry,” and others.
Weaver has received awards from the National Association for Multi-Nationality in Exclusion, the Council of Urban Professionals Catalyst Award and multiple honors from The Tele Awards and the Cable and Telecommunications Company for Marketing. He has served on the boards of She Run It, the Frederick Douglas Family Initiative, figure skating in Harlem, and the boards of the International Radio and Television Society.