Chris Spadakini, a longtime marketing executive at HBO and WarnerMedia, has joined CAMP, a family-based retail and experimental startup, as chief marketing officer.
In the new role, Spadakini will lead CAMP’s brand, advertising, creative, media and growth marketing strategy as the company prepares to expand. He reports to founder and CEO Ben Kaufman. Spadakini resigned as CMO of WarnerMedia Entertainment last year, after spending 21 years at HBO’s veteran company.
CAMP was launched in December 2018 by Kaufman, former CMO of BuzzFeed, who stepped down from the role two years ago to focus on his retail startup. Positioned as a retail destination for families, the New York-based company currently operates six retail locations in the United States that offer a combination of drama, products and programming.
“We are thrilled to be partnering with Chris to create a global brand, where families will grow everywhere,” Kaufman said. “Chris has spent 20 years building HBO brands through strategies that lead to obsession and religious behavior, and that’s what it takes to build a global retail business in the 21st century. Also, he likes to have fun. And we’re having some fun.”
Most recently, Spadakini was CMO of WarnerMedia Entertainment, where he led the marketing of brands including HBO, TBS, TNT, truTV, and HBO Max. Prior to that, he was at HBO, overseeing brand strategy, creative advertising, media, consumer promotion, as well as multicultural and digital platform marketing. And has played a key role in the development of HBO’s direct-to-consumer strategy.
CAMP has four retail locations in New York City, as well as outlets in South Norwich, Bride and Dallas, soon to arrive in Century City, Los Angeles. In addition, the company curates on its website, product collections, shopping lists and activities for families to enjoy together. The CAMP partners with the brand with both sponsoring experience and content in stores and online, including “PAW Patrol Experience” at its Dallas location, a complete store takeover and playspace designed to create awareness for “PAW Patrol: The Movie”.
“When I first walked through ‘Magic Door’, I was amazed at the unique immersion experience Ben and his team created for kids and families,” Spadakini said in a statement. “I can’t think of a greater brand purpose than to enrich family life through play and fun, and I’m thrilled to be joining CAMP as it enters this exciting phase of growth and rapid store expansion.”