Weekend will come to the virtual stage next week on the TickTock app for a special augmented-reality, live-stream concert featuring songs from his hit album “After Hour”.
In partnership with XO, Republic Records, and Scooter Brown-backed Virtual Concert Intro Wave, TickTock’s “Weekend Experience” Grammy-winning R&B-pop artist will perform a new album in digital-avatar form hours later. “Play songs.
Weekend Virtual-Concert Live Stream on Ticket (@Ttick Account) Friday,. Exclusive ET / 5:30 PM PT will premiere in August at 8:30 a.m., with several repetitions scheduled.
Tiktok says the event will employ 3D rendering and image-in-picture video to create its first AR experience – immersive livestream. “As part of the weekend experience” viewers will be able to interact in real time during the broadcast (as users of the app can do with other tic tac toe live streams).
According to TickTock, the second single from Weekend’s “Blinding Lights”, “Hour of Hours”, produced 1.5 million video compositions and “#blindlightLightslage”. As of July 2020, The Weekend is the most streamed artist on Spotify with 60 million monthly listeners.
The “Weekend Experience” will raise funds for equal justice initiatives by supporting racial equality, with fans being able to donate during concerts and directly from the Tiktok app. TickTock said it would match the funds in “generous amounts”. Also, TickTock will only allow viewers to purchase exclusive products inspired by “The Weekend Experience” through the March Capsules available from August 6-10, with proceeds from the sale donated to the Equal Justice Initiative.
Following the August 7 premiere on ikTiktok, “Weekend Experience” will air on PT (@tiktok.southfrica and @tiktokmean_live) on August 8 at 9am; August 9, PT (iktiktok_malaysia and tiktokSG) until 5 a.m., PT (@tiktok_russia) at 8 a.m. and 7 p.m. PT (TheoChend); And August 10 at 4 a.m. PT (@titik_japan).
Tiktok, a short-form social video app, has grown in popularity over the past two years. It threatens to ban the U.S., accusing it of protecting U.S. sanctions against the Trump administration, which is owned by China ByteDance. Tiktok chief executive Kevin Mayer this week responded to the intense oversight of its Chinese relations by announcing that Tiktok would provide more transparency in its operations by publicly disclosing the app’s algorithms, integration policies and data flow.