September 22, 2021


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Will Marvel’s ‘Eternal’ premiere at Disney Plus?

5 min read

Prior to the debut of Marvel’s “Shang-chi and the Legend of the Ten Rings,” Disney CEO Bob Chapek called his old-school theater release an “interesting test.”

“Test” on the question: Will enough people show the latest Marvel movie at their local multiplex to justify putting the 200 200 million budget movie in theaters without an instant backstop at Disney Plus? Overall ticket sales have been frustrated by the epidemic, and the studio’s superhero installments are usually open for more than 100 100 million in covid-a-time.

The box office heights this weekend revealed that, yes, even with the Delta variant ragging, the movie “Sang-chi and the Legend of the Ten Rings” could give a much-needed flurry in theaters. The 25th entry studio from Marvel Cinematic Universe made a bigger debut than initially reported, raising a whopping 90 90 million over the four-day Labor Day weekend.

The three-day tracking grossed about 50 50 million, so the movie got off to a better start than expected (it made the 75.5 million over the themed three-day weekend). To make his debut even more impressive, Labor Day is usually a slow weekend at the box office because families prefer to spend time outside before the end of summer. “Shang-Chi” broke the holiday weekend record previously set by 2007’s “Halloween” with 30.6 million.

“Marvel has set an extraordinary standard for itself and the opening work for the launch of the Marvel series is below average,” said David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Under normal circumstances, Marvel will not launch on Labor Day and the opening will be even bigger.”

“Shang-chi” not only set a new high for Water Day, it landed the second best opening weekend of the epidemic behind “Black Widow” (তিন 80 million in the first three days). However, “Black Widow” was not only available in theaters, and Disney reported that “Black Widow” grossed $ 60 million in its opening weekend, in addition to its box office. It has since earned at least $ 125 million from streaming rentals.

Does this tell Disney that “Shang-Chi” and other Marvel features could make more money with the day-to-date release on Disney Plus? Or if people appear in large numbers to see the studio’s recent superhero entry on the big screen if they don’t have the option to watch it from their couch?

These are unanswered questions that make it challenging to predict Disney’s plans for Marvel’s upcoming installment “Eternal”, scheduled for November 5. On digital platforms, or it could replicate the epidemio-inspired rollout of many new studio movies, such as “Black Widow,” “Cruella,” and “Jungle Cruise,” which simultaneously premiered at Cinema Hall and Disney Plus for 30.

Wall Street analyst Eric Handler of MKM Partners estimates that in order to satisfy Disney and encourage the studio to release a hybrid for “Eternals”, “Shang-Chi” must earn at least $ 70 million in its first four days. He said day-to-day releases on streaming platforms reduce downstream revenue, such as on-demand rentals. Although “Black Widow” is the highest-grossing movie in the United States with 182 million, its star, Scarlett Johansson, has filed a bombing lawsuit against Disney, claiming that the decision to release “Black Widow” in theaters and Disney Plus at the same time would hurt the movie’s box office. Manipulates and spends its multi-million dollar backend bonus.

“Studios are very concerned about whether these movies can be profitable,” Handler said of the big-budget film. “How many new customers are these movies bringing? At the moment, from an investor’s perspective, customer growth is important, but you need to look at the bottom line.

A key difference between “Black Widow” and “Shang-chi” is the former center of a protagonist that moviegoers have come to know and love through the Avengers mash-up movie. In contrast, Canadian actor Simu Liu, the protagonist, and “Crazy Rich Asians” breakout Aokwafina are followed by a character from his best friend, “Shang-Chi”, who has no brand awareness, such as Iron Man, Spider-Man or even Thor. . Similarly, “Eternals”, directed by Oscar-winner Chloe Zhao and starring Angelina Jolie, Jema Chan, Kit Harrington, Richard Madden and Kumail Nanjiani, focuses on another species that is less familiar to casual comic book fans. This did not deter moviegoers from watching “Shang-Chi”, which had a similar appearance at the domestic box office with 2018’s “Ant-Man and the Wasp” as well as Paul Rudd’s ($ 75 million) and 2016’s “Doctor Strange”. Was with Benedict Cumberbatch (85 million). It’s not too far from 2019’s “Spider-Man: Far from Home” led by Tom Holland ($ 92 million).

The Shang-chi character may not have been a family name, but earlier movies like “Black Panther” and “Captain Marvel” were a watershed moment, as moviegoers flocked to see themselves reflected onscreen in the first Marvel movie with an Asian lead and primarily an Asian cast. Directed by Destin Daniel Craton, “Shang-Chi” takes place after the event of “Avengers: Endgame” and centers on a skilled martial artist who is forced to face the secret past when he is targeted by the Secret Ten Rings organization. It’s hard to know how much of a difference its inclusion has made when it comes to ticket sales because Disney doesn’t break attendance by population. However, companies such as the Gold Open rallied behind the film to ensure Shang-chi’s strong presence. That’s good news because Marvel continues to add more diversity to its cinematic universe, with “Eternals” being the first to openly include gay superheroes.

“Disney is proving that they can take small characters and turn them into something,” said Michael Patcher, an equity research analyst at Wedbush Securities. The “Guardians of the Galaxy” formula proves: you can take an unknown character and […] Create a franchise. ”

To that end, Patcher said it would be a “bad idea” to continue Disney’s hybrid release model. “I think the days of hybrid release are coming to an end fast,” Patcher said. “It affects theatrical revenues in part and makes it miserable in the future [premium video-on-demand] Rent. “Piracy is also a big concern,” he added.

According to insiders, Disney has more than two weeks to decide on a “perpetual” plan, and the decision will not be determined by opening a weekend sale for “Shang-Chi.” However, the box office earnings of “Shang-Chi” in the second weekend of release will be indicative of the film’s long-term prospects at the box office. Especially for Marvel movies, they tend to draw a lot of crowds in its first few days. Hollywood will be interested to see if the film falls on its weird journey, such as “Black Widow” and whether the Warner Bros. comic book movie “The Suicide Squad” or “Shang-Chi” is as stable as Disney’s theatrical release, led by Ryan Reynolds. Comedy “Free Guy.”

While the film industry is flowing, this is not all bad news for movie directors. Shortly after Disney’s “Shang-Chi” Labor Day Weekend record-breaking announcement, Sony announced plans to release its comic book adaptation “Venom: Let the Be Carnegie” two weeks ahead of schedule. The movie theater owners breathed a sigh of relief, especially after the Tom Hardy-led film was pushed to 2022, and Paramount removed his Tom Cruise tentpole “Top Song: Maverick” from the calendar in 2021 and moved on to the next. Years

For those who have survived month-long theater closures and seemingly endless release dates, just to endure the shock caused by the Delta variant, “Shang-chi” could be the protagonist of the movie show business needs.

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