February 8, 2023


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Winner’ Avan Jogia uses TikTok Thirst Trap to promote new movie

2 min read

Avan Jogia wants people to make his directorial debut, “Door Mouse”, a film he wrote and appeared in. Unfortunately, he doesn’t have a big budget to market and promote indie

But she has a hot body. Shortly after the movie’s release earlier this month, the former “Winner” star posted a 30-second clip on TikTok that showed her at the gym and flashed her bare chest and abs. “That’s good enough for you? Did we do it? Thirst trap? Okay, now watch ‘Door Mouse,'” he says in the video.

Jogia says after few days diversity The strategy worked.

“I’ve seen a lot of people who have seen the film who probably haven’t,” Jogia said on this week’s upcoming episode of “Just for the diversity“Podcast. “And then they text or DM me this really moving thing about the film and dive deep into what the film is about. A Thirst Trap Off? It’s great.”

The caption for the video, which currently has nearly 500,000 views, reads, “Trying to convince the algorithm that what I create has value. Pre-order ‘Door Mouse.’

Jogia ends the video by declaring, “Now that’s all we have to do.”

“I think it was a response to seeing what penetrates, in the absence of a good sounding algorithm,” Jogia explains of his thirst trap marketing. “I think people who make stuff are finding the algorithm kind of a complicated beast because it likes to feed what likes to feed. I like the meta-ness of playing with that. I also cut a version of my film with the transition from ‘Victorious,’ which I did, because the algorithm likes to be fed and it will push videos that often, unfortunately, evoke a simple sexual idea or instant feeling.”

“Door Mouse” stars Hayley Liu as a dancer at a burlesque club whose friends and fellow dancers suddenly start disappearing.

Jogia originally wrote the film almost a decade ago, when she felt she was missing out on roles because of her skin color.

“I’m 23 years old, I just came out of these two big shows for teenagers and [those] It wasn’t really for me to play Shia LaBeouf as a brown man,” he says. “I started writing and I wrote it because I wanted to see actors of color in a noir. We’ve seen it a thousand times before. There is nothing particularly unique or special about this noir, other than that [you] See colored people in trench coats and smoke cigarettes and drink whiskey and do the work.”

You can listen to the full interview with Jogia “Just for diversity” Jan 26 on Apple Podcasts or wherever you listen to your favorite podcasts.

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