Following the National Collegiate Athletic Association’s watershed decision to allow college athletes to sign approval agreements, WME has landed one of the country’s top student athletes as a sports client.
The agency will represent UCLA Bruns player Johnny Juzong at the PC-12 conference, managing his name, photo and likeness. Jujang, of Vietnamese descent, began his college life playing one season with the Kentucky Wildcats before moving to UCLA.
Allowing student athletes to capitalize on their own capital not only opens up huge earning possibilities for individuals, but also new revenue streams for Hollywood firms in the sports arena. WME also counts clients such as sports gymnast and social media star Olivia Dunn and Jackson State footballer Shady Sanders (son of Diane Sanders).
As a sophomore with the Bruins in 2021, Juzong was named the NCAA All-Tournament Team and the most outstanding player in the Eastern Region of the tournament. He was also the main scorer of the tournament. UCLA estimates ESPN to be the # 3 team in the country in the pre-season.
The agency has already signed a deal with Los Angeles-based clothing company Legends. He is the first and only college athlete to be approved by the company, which makes performance clothing. With the selection of UCLA licensing partners approved by WME Sports, a UCLA X Johnny Jujong licensing program is also being developed.
Zuzang averaged 16.0 points and 4.1 rebounds per game in the 27 matches he played at UCLA in the 2020-2021 season. He helped the Bruins advance to the NCAA Final Four for the first time since 2001. His 137 points was the second highest NCAA tournament in UCLA history.
Jujong had a three-year varsity career at Harvard-Westlake High School in Studio City, CA. He was elected MVP of the Mission League in 2019 and received the first team All-CIF Southern Section Division I honor.