March 20, 2023


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YouTube extends multi-language audio track, MrBeast tout feature

2 min read

After initial testing over the past few months, YouTube is rolling out access to multi-language audio tracks to more creators worldwide — and it’s enlisted wildly popular YouTuber MrBeast to demonstrate the benefits of the new feature.

According to YouTube, the multi-language audio feature allows creators to add dubbing to new and existing videos, helping them expand their global reach and reach new audiences for their channels. In initial testing with “a handful” of creators, including MrBeast, YouTube saw more than 3,500 multi-language videos uploaded in more than 40 languages ​​as of January 2023. Creators testing videos dubbed in multiple languages ​​saw more than 15% of their watch time coming from views in the video’s non-primary language in January, according to YouTube.

MisterBeast, which has more than 135 million subscribers worldwide, has already dubbed its most popular videos in 11 languages ​​and hopes to bring more international viewers to its main channel with the feature, he said in a video interview posted Thursday as part of YouTube’s Creator Series. .

YouTube’s multi-language audio feature “supercharges videos,” says MrBeast “Are you in Mexico… [or] In India, all the dubs are in one place, in one video, so it’s much easier for people to understand.” (Watch the interview below.)

MrBeast (real name: Jimmy Donaldson) was estimated to be the highest earning YouTube creator in 2021. He’s amassed a global fanbase for his big-money giveaways, stunts and charitable initiatives — including a viral remake of his Netflix hit “Squid Game” that awarded the winner $446,000.

To use YouTube’s multi-language dubbing feature, when uploading a video to their channel, qualified creators can add different audio tracks through the subtitle editor tool. Existing content in manufacturers’ catalogs can also be updated with additional audio tracks. If you’re a viewer, click the video’s settings to see which audio tracks are available to start watching in other languages Additionally, content with multiple language tracks will match viewers’ preferred languages, and users will be able to search for multilingual content with translated video titles and descriptions.

Check out YouTube’s Creator Insider interview with MrBeast:

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