10 years later, YouTube is nixing YouTube Rewind, celebrating its creators ’annual video-recap বল saying that a single video can’t reflect the“ complete expansion ”of its creator community.
Video giant owned by Google Said When it debuted on YouTube Rewind in 2011 on Thursday, “We wanted to take a moment to celebrate some of the amazing things created by the YouTube community. Over the years, we’ve seen that a single rewind created by YouTube probably doesn’t reflect the full breadth of our creator community.
At the same time, YouTube says, it is planning a different kind of “experience” to fit its millions of creators.
“Thanks to all the creators involved in Rewind – we will [eyes emoji] For your rewinds when we refocus our energy on celebrating you and creating YouTube trends [fire emoji] Stay tuned for a different and updated kind of experience! YouTube Creators account on Twitter Said in a post. The cancellation of the rewind was first reported by the tubefilter.
Last year, YouTube did not create a rewind video, saying it did not seem appropriate due to the chaos of 2020. Rewind aimed to “look back at the most influential creators, videos and trends of the year”, the platform said one year to go. “But 2020 was different. And it doesn’t feel right to continue as it never was. So, we are taking a break from rewinding this year. ”
YouTube has struggled in recent years to find the right tune for Rewind. In 2018, YouTube set a record for the most dislikes of any video on the Rewind platform, as producers complained that it ignored the community of video platforms by featuring mainstream celebrities instead of the native YouTuber. In fact, YouTube CEO Susan Uzziki’s own children told her that the 2018 video was “Kringzi”.
Since 2012, YouTube has been created by Rewind LA-based Digital Studio Portal A.
While Rewind remains intact, YouTube hopes to continue publishing its annual trend list, including the top 10 trending videos, producers and songs of the year.