YouTube is returning to the streaming giant’s breadth of content — across YouTube TV and Shorts — and pitching ad buyers to its massive audience at TV Upfronts Week 2023 in New York.
The video platform will host its Brandcast marketing event on May 17 at Lincoln Center’s David Geffen Hall in New York City. After the streamer launched its ad-supported tier in November at the Paris Theater (which Netflix owns), Netflix is set to make its first foray into the Madison Avenue crowd on the same day.
YouTube made its first Brandcast presentation last year during TV Upfronts Week, held at the Imperial Theater in Times Square, featuring Lizzo and top YouTube creator Mr. Beast (Jimmy Donaldson).
“As the No. 1 streaming and mobile video platform, we’re increasingly partnering with advertisers who are interested in tapping into the shorts and streaming boom,” Marie Gulin-Merle, global VP, ad marketing at Google, said in a blog post announcing the 2023 YouTube brandcast date. “So we’re thrilled to be back together at this year’s Upfronts, the annual marketplace for digital video and TV ad sales, to show advertisers why creator-driven platforms are winning the streaming wars.”
The 2023 YouTube Brandcast begins Wednesday, May 17, at 7pm (doors open at 6pm). The main event will be followed by a party.
“Creator-driven content is now an economy unto itself, cementing a new mainstream where story structure and relevance trump all else,” Gullin-Merle writes. “Creators deliver what people care about, capturing the hearts and minds of today’s audiences, as they fuel and shape pop culture.”
In addition to the BrandCast presentation, YouTube “will continue to have a presence at IAB NewFront” next year with an event on Monday, May 1, at 9:30 a.m. ET “to help brands and agencies reach consumers in a multiformat world,” according to Gullin-Merl.
Pictured above: YouTube BrandCast 2022 at the Imperial Theater on May 17, 2022, in New York City.